PlayHaven Lets You Tweak Your Mobile Games without Releasing Updates

That's the idea anyway. Using an HTML5 overlay you can move some of your game's functionality server side, so if you want to change it a bit you can.

San Francisco-backed company 

PlayHaven says it can fix that problem through a new service that places an HTML5 overlay on top of a developer’s app, allowing them to quickly swap in and out different types of units.

Many of the bigger developers like Storm8 already handle most of their content on the server-side, so they can quickly put new items in their store or test new cross-promotion campaigns. But smaller developers lack this advantage so PlayHaven’s product could even the playing field for them. PlayHaven is comparing it to a content management system or CMS, which made it easy for people without technical backgrounds to handle updating their sites quickly.


There's more on Inside Social Games.
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